Why is Apple so consistently successful? Why did Martin Luther King, Jr., become the preeminent leader of the civil rights movement? Why did the Wright brothers achieve powered flight before much better funded teams?

Simon Sinek says they understand that “the goal is not to do business with people who need what you have: the goal is to do business with people who believe what you believe.” He argues that the people who make the difference in the adoption of products and ideas are those who see not just a good idea, but manifestations of what they believe about the world.

What do you believe about your business? Your ideas? Your ability to impact the community?